Intro
LVMH’s venture arm joined the seed funding round of start-up Heat, which has tapped into Gen-Z’s appetite for social commerce and resale by selling surprise selections of high-end products.
HEAT is a new age platform that fuses together an heritage world of fashion houses and a new generation. Our concept was to create a system with a framework, and to break it.
As the lead creative i took HEAT’s rebrand from concept to guidelines with consideration across art direction, design and motion.
Creative Concept
For this project I was joined by Rūta Paškevičiūtė and together we collaborated to create a multifaceted identity with raw energy.
We came up with the idea of revealing the perceived boundaries and to visualise HEAT's desire to move past them.
Result
The identity includes a crafted wordmark, a flexible design system, a dynamic key visual used in motion and stills as well as art direction, tone of voice and more.
We worked extremely closely with the HEAT team crafting the brand as well as executing the collateral and roll out across the company.
Process Video
CLIENT
YEAR
ROLE
CREDITS
BOX OF HEAT LTD
2022
Design lead, Brand, Motion, 3D, Art Direction
Sam Bailey, Rūta Paškevičiūtė