Intro
MTV approached me with oppurtunity to make a 15 second ident. I was given a selection of words that i could use for a starting point for my concept.
Creative Concept
My ID takes a trip into the psyche of a mysterious alchemist, moving through different rooms in his mind.
I decided to make an ID in a vibrant, 3D style, that paid homage to the 90s mtv feel that i grew up with. I chose a bright primary palette, with a surreal fantasy wizard character as the main protagonist.
CLIENT
YEAR
ROLE
SOUND
MTV
2022
3D, Direction
Will Lister