SAM
BAILEY

DESIGN & ART DIRECTION

CONVERSE MURAL DESIGN, 2020

CONVERSE

ANYWAYS CREATIVE
2020

I first worked with Anyways to develop an animated manifesto for the @ConverseLDN instagram. From there, I then did a 1 week takeover of the account, sharing tips and tutorials of how to create digital artwork.

I also worked with them to produce an illustration that would be a painted mural to promote the launch of the new pink chuck taylor shoe. This was an exciting opportunity to create a striking 2-storey painted mural.

Comp-2_1
SB_img

F1 REBRAND

WIEDEN+KENNEDY
2017

I was recruited by Richard Turley, head of design at Wieden+Kennedy, to work on the rebrand of Formula1. I worked on art direction, branding and animation for the new logo and identity.

 

maxresdefault-3
F1_007
Annotation-2020-07-13-161155

SWF 2020 KEY VISUAL ANIMATION, 2020

SYDNEY WRITERS FESTIVAL

GOOD MAGNETIC, 2020

Together with creative director Behrad Taherparvar, I produced the visual identity for Sydney Writers Festival this year. With the theme ‘Almost midnight’ we produced a moving identity inspired by television test cards television stations would show during hours of broadcast downtime.

sydney7
sydney2
sydney3
sydney4-1

FINAL FRAMES

DEPOP EDUCATIONAL ANIMATION, 2019

DEPOP

2018-2020

I have worked with the fashion marketplace app Depop's creative team on multiple projects, providing direction, motion and design on social campaigns and in-app marketing.
 

DEPOP SOCIAL ADS, 2018-2019

LAZY OAF

2017-2020

Since our first project in 2017 I have become a frequent collaborator. Initially I was comissioned to make animated posts for Instagram, we then worked together on photoshoots, and then to creating graphics for collections. We collaborated on a themed capsule collection, based on the concept of an ‘inconvenience store’.

WatchingEyesZipUpFleece_01_1024x
lom20042blk_4
cereal0120
A30EB96B-7041-4A36-9482-B774742029DA_1024x
sailey_lazyoaf_storeinstallation_2
lom70027blue_1

DIGI SCULPTURES

2020

Compositions and scenes created while exploring 
3D and texturing.

sb_stills
material-test-2
sb_still_13
sailey.work_.sculpture3

NIKE X NFL JERSEY

NIKE DESIGN STUDIO 
2020

To celebrate the arrival of the NFL in London, Nike approached me to contribute designs for a special edition NFL jersey to be sold exclusively at the flagship Niketown store. 

My approach was create collaged artwork exploring how an American sport feels in London, a place with such it's own distinct identity.

sketch3
sketch1
face
helemt-2
sketch-2

INITIAL IDEATION & SKETCHES

SB_NFL_FRONT
SB_NFL_OPT_17
SB_NFL_E3
NFL_E1

FINAL GRAPHICS

nfl_mockups_all

FINAL JERSEY DESIGN

3D / MOTION REEL

RESUME/
LINKS

EXPERIENCE

 

Freelance Graphic Designer
London, UK
August 2018–Present
Recent Clients: Supreme New York, 2020
Nike x NFL, 2020
Levis, 2020
Converse ⁄ Anyways Creative, 2020
Resident Advisor 2019
Depop 2018–2019
Adidas, 2018
Red Bull Music Academy, 2018
Lazy Oaf, 2018–Present
Wieden+Kennedy ⁄ Formula1, 2017

Roster Artist at Jacky Winter
September 2019–Present

Designer at Anomaly London, UK
July 2017–August 2018
Design on:
Unilever, 2018
London North Eastern Railway, 2018
Rexona, 2018
Gordon’s Gin, 2017
Electrolux, 2017

 

 

Sam Bailey, Cecilia Serafini and Kelly Anna say VOTE
It’s Nice That, 2017

Warped Images by Designer  Sam Bailey
booooooom.com, 2017

Hardcore bands, basketball and YouTube experiments – introducing designer and illustrator Sam Bailey
It’s Nice That, 2017

 

SOFTWARE


Working knowledge with:
Adobe Creative Suite including After Effects, Cinema4D, Redshift, Arnold, Substance Painter, Houdini, ZBrush, Unreal Engine, Keynote, Ableton Live Familiar Knowledge with: Maya, Sketch